With an extensive background in statistics, research, and data analysis; no one is better at interrupting the data and trends than our team. Numbers are nothing without analysis, and analysis is nothing without action.
Our team utilizes Google's Suite of tools (Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio) as our major source of generating and analyzing the data from all of our client's sites.
Other sources of data come from Social Media channels (Facebook, Youtube, Instagram, Twitter, LinkedIn, etc.)
Our team integrates software with all of the PPC campaigns we manage. These allow us to monitor the effectiveness of each campaign. If we change an image, a header word, keywords, or a target demographic; we are able to compare and contrast these statistics to determine what works and what doesn't for each campaign. We do this actively and optimize each campaign very quickly.
Analytics also also allows our team to see some on site results from our SEO efforts.