"Build a website to benefit your users, and any optimization should be geared toward making the user experience better"
Search Engine Optimization (SEO) in simple terms is getting your site to naturally rank higher on search engines (i.e. Google, Bing, Yahoo). This is done through many unique and intricate strategies based upon information that search engines provide to their customers and based upon studies. Our team customizes an SEO plan of attack for each and every client based upon their expertise and goals.
A quick breakdown of SEO:
67% of all clicks go to the first five organic results
70% of marketers say SEO is more effective at driving sales than PPC
86% of experts use PPC data to help with their SEO campaigns
93% of Google-owned traffic is based on HTTPS sites
There is no sure fire way to guarantee that your site will Rank #1. Any business claiming this is blowing smoke. Google, the search engine that 87% of people use, bluntly illustrates to those of us who are working on SEO that "there are no secrets that'll automatically rank your site first in Google (sorry!), but following best practices ... make it easier for search engines to crawl, index and understand your content."
"SEO is often about making small modifications to parts of your website"